Once you've got a website, promotion of it is as important as the site itself. After all, if no-one knows your site is there, why have it in the first place? There is some promotion you should do yourself, spread the word verbally that you have a website, put the website address on business cards, letterheads and even on the company vehicles. BANNER ADVERTISING But there is some promotion that is best left to those that deal with promoting websites every single day. Banner advertising is one of the most common ways of promoting a website, many firms advertise on search engines/ directories such as Yahoo. Depending on your target market such advertising can be very effective. insight solutions can design and place banner adverts that will attract the right customers to your site. Feel free to contact us regarding banner advertising if you have an existing website, or are planning on having a website. SEARCH ENGINE/ DIRECTORY LISTINGS Having your site listed in search engines/ directories is one of the main ways that customers find your site. It's not enough to just have your site listed, it must be listed well. When searching, customers seldom go further than the top 30 listings. If your site is not there, chances are that many customers will never find your site, even if your site is exactly what they're looking for. insight solutions aims for a position in the top 10 listings for all relevant keywords. Using the correct 'meta tags' and keywords we're usually successful. Each search engine or directory has a different method of listing, and therefore different strategies are needed to get a good listing. Yahoo perhaps the most well-used search tool of all. Getting listed in Yahoo isn't easy, but we know the steps needed to get the best possible chance of a great listing. Other main search tools we specialise in are; Excite, WebCrawler, Lycos, AltaVista, Hotbot and PlanetSearch. So, if you want to get the best share of customers that use search engines; contact us.
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